If there’s one name making waves in music supervision and advertising, it’s Rowan Puri. With a blend of creativity, expertise, and a knack for storytelling through sound, Puri has become a key figure in some of today’s most iconic advertising campaigns, notably for Apple. But who exactly is Rowan Puri, and how did she carve out such an influential role in the industry?
This blog dives into Rowan Puri’s career highlights, her groundbreaking contributions to global brands, and why she’s redefining how music connects audiences to commercials.
The Dynamic Career of Rowan Puri
Rowan Puri is not your average music supervisor based in Los Angeles. She’s a trailblazer who is shaping how music and visuals come together to tell compelling stories.
Currently, she’s part of TBWA\Media Arts Lab, a world-renowned creative agency responsible for some of Apple’s most memorable campaigns. Known for her expertise in music licensing, publishing, and marketing, Rowan Puri’s exceptional talent lies in blending music with brand messaging to create a lasting emotional impact on audiences.
But how did Rowan Puri climb to the top of her field?
Rowan’s Educational Journey and Career Beginnings
Rowan Puri’s accomplishments are grounded in a solid educational foundation. She graduated from George Washington University with a Bachelor of Arts in International Affairs and International Business, proof that her success comes from combining creativity with analytical thinking.
Her professional music career started with internships and entry-level roles that gave her invaluable hands-on experience. One of her first significant stints was as a Creative Intern at Spirit Music Group, where she honed her music supervision and licensing skills.
After gaining knowledge of the entertainment industry, Rowan joined the TBWA Media Arts Lab as an associate music supervisor. This pivotal move set the stage for her career highlights.
From Intern to Influencer in Music Supervision
Rowan’s tenure at Media Arts Lab has been nothing short of remarkable. Her creative vision and attention to detail led her to work on major campaigns, including her most famous collaboration with Apple.
Rowan Puri and Iconic Apple Commercials
Rowan Puri’s name is closely associated with Apple’s advertising success. One notable project is her work on the legendary “Shot on iPhone” campaign, which showcased the power of the iPhone’s camera through real-world stories and stunning visuals. Puri’s music supervision brought these visuals to life, creating a perfect synergy between sound and message.
Another milestone? Rowan played a significant role in curating the music for Usher’s Super Bowl LVII halftime show collaboration with Apple. This groundbreaking project further solidified her position as a visionary in the music-advertising space.
Transforming the Art of Commercial Storytelling
Rowan Puri isn’t just a Music Supervisor. She’s a storyteller. Her work goes beyond licensing music; it’s about weaving soundscapes that evoke powerful emotions and resonate with audiences.
What Makes Rowan Puri Stand Out?
- Music as a Brand Tool: Puri’s expertise lies in matching the perfect song to enhance brand identity.
- Creative Marketing: Through music, she helps brands achieve emotional storytelling that sticks.
- Global Influence: Her work with Apple, a brand synonymous with innovation and creativity, has reached millions worldwide.
Standout Projects Featuring Rowan Puri
Rowan Puri’s portfolio is a testament to her ability to bridge the gap between art and commerce. Here are just a few of her standout contributions.
“Shot on iPhone” Campaign
Puri played a crucial role in this groundbreaking campaign, which re-imagined visual storytelling through the lens of the iPhone. She selected tracks that complemented the raw, artistic edge of the campaign, making the ads go viral.
Usher x Super Bowl LVII
For Apple’s collaboration with Usher, Rowan curated a unique music experience that captivated millions of viewers during the Super Bowl. It’s hard to imagine the success of such high-stakes events without Puri’s magic touch.
Creating Emotional Connections Through Music
Rowan Puri’s influence extends far beyond individual campaigns. She’s redefining how brands connect with consumers in a digital-first era by masterfully aligning the right track with the right visuals.
Why Rowan Puri Is a Name to Watch
While Rowan Puri’s age and personal details are not widely publicized, one thing is evident—her career trajectory showcases someone who has made a mark in the competitive worlds of music, media, and marketing.
At a time when consumers are overwhelmed by content, Puri’s ability to create emotionally engaging commercial experiences is nothing short of revolutionary.
What’s Next for Rowan Puri?
With her current role at TBWA\Media Arts Lab and her significant contributions to Apple’s campaigns, it’s clear that Rowan Puri’s career is only gaining momentum. Industry insiders speculate that her name will soon become even more synonymous with innovative music supervision and creative marketing.
Conclusion
Rowan Puri’s story involves innovation, creativity, and relentless dedication. From her beginnings as a Creative Intern to becoming an industry icon, her work continues to redefine how music is used in commercials and branding.
Stay tuned for her upcoming projects if you’ve been inspired by Rowan Puri Apple commercials and want to learn more about the magic behind the scenes. Her ability to craft narratives through music makes her a name to watch in advertising.